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5 Creative Ways To Use Swag For Your Marketing

Swag can be a great way to promote your brand and attract new customers!

Swag can be a great way to promote your brand and attract new customers

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5 Creative Ways To Use Swag For Your Marketing

In a world where almost every company is trying to out-market the competition, it's important to get creative with your marketing efforts. Swag can be a great way to promote your brand and attract new customers. Here are 5 creative ways to use swag for your marketing:

1. Give it away at events

2. Use it as part of a contest or promotion

3. Create a social media campaign around it

4. Get influencers involved

5. Make it useful and relevant to your target audience

Give it away at events

It's time to think outside the box when it comes to unique event giveaways that will help you stand out from the crowd. Nothing says memorable like unique items that represent your company or industry in a unique and fun way. Whether it be custom mugs, shirts, lanyards, or other products branded with your logo, these items can come in handy as conference swag while helping promote your message at the same time! Not only that, but they'll ensure that attendees leave feeling appreciated and valued. So don't miss out on this amazing opportunity for some unique marketing: give unique items away at events!

Use it as part of a contest or promotion

Hosting a contest or promotion can be a great way to get your brand noticed and build excitement among your customers. You can use the opportunity to highlight new products, give away freebies, or show appreciation for existing customers. The key is to create the right incentives that will get people engaged, while also creating a fair environment that gives everybody an equal chance of winning. Getting creative with your contest or promotion is key: you want it to stand out from the crowd and make a lasting impression on your audience.

Create a social media campaign around swag for your company

A great way to raise awareness around your company is to start a swag campaign on social media. Show off all the awesome things that your customers and other stay fans of your company can get as gifts! From t-shirts, to water bottles, sweaters and more, there are tons of items you can show off which will spread the word about your organization in an innovative and engaging way. Go ahead and get creative! Add fun giveaways and challenges around social media that incentivizes people to join in on the conversation and share it with their friends. Ultimately, a great social media campaign around swag can be both humorous and informative while also putting your brand front and center.

Get influencers involved

If you're looking for the key to increased visibility and engagement in your industry, look no further than influencers. This is an incredibly effective way to boost your brand and marketing efforts, as influencers can reach a large audience and help you build relationships with new customers. Additionally, incorporating influencers into your campaigns is often more cost efficient than traditional advertising. Not only that, their expertise gives your messaging a greater impact while they increase relevance and trustworthiness among your target market. Put simply, when it comes to getting your brand out there, enlisting influencers should be at the top of your list!

Make your swag useful and relevant to your target audience

Your swag should be more than just a t-shirt or another promotional item collecting dust. Utilize your swag to create something memorable, useful and relevant to your target audience. Have some fun with it too - finding unique giveaways that reflect your brand’s style and personality while at the same time adding value to your swag recipients. Remember, swag isn't just about getting free stuff — it's about creating an experience that connects customers with your brand, products, and services in an enjoyable and impactful way.


Swag is a great way to promote your company and increase brand recognition. From promotional clothing and bags to tech gadgets and office supplies, there are endless options when it comes to swag that can help you engage with customers and spread the word about your business. Who knows — maybe your swag will be the next must-have trend on Instagram! Whatever your desired outcome is, there's plenty of potential for custom swag that really resonates with your target audience. Give away swag at events, use it as part of contest or promotion, create a social media campaign around it, get influencers involved—the possibilities when it comes to marketing through swag are endless! So why wait? Reach out today and we'll help find the perfect swag for your company — trust us when we say your customers will thank you!

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