Get creative with your next marketing campaign using merch: 5 steps to launch

I know your busy, so here's a quick guide if you're short on time!

1. Brainstorm products
2. Create thoughtful designs
3. Inspect and perfect
4. Full send!
5. Evaluate
   

With marketing goals constantly changing and the pressure to be more creative than ever, it's no wonder so many people are looking for new and innovative ways to market their businesses. If you're one of those people, then you'll be happy to know that there is a unique and fun way to market your business – using merch!

Merch can be a great way to get your brand out there, and with the right approach, it can be extremely effective. Not only does it allow you to get your name and brand in front of potential customers, but it also allows you to show off your brand's personality. When used correctly, merch can be a powerful marketing tool that can help take your business to the next level. So if you're looking for a fresh and exciting way to market your business, consider using merch! It might just be exactly what you've been looking for.

1. Brainstorm a list of potential products that you could use as merch for your marketing campaign.

When it comes to deciding what kind of products you should use as merch for your marketing campaign, why not think outside the box and get creative? You can start by brainstorming clothing items such as hats, shirts, and hoodies in a bold color or pattern with your logo - these are classics that always garner attention. Having a unique, custom design on your clothing can be super effective when paired with the right piece of clothing.  Items like this Pink Tie-Dye hoodie or See-Thru backpack are guaranteed to grab your customers attention! If clothing doesn't get your toes tapping, something tech related like an exclusive app or unique electronic device might be up your alley. The Moleskine® Smart Writing Set is an amazing and beautifully designed smart pen that allows you to physically write in a notebook and give you a digital copy of your notes - incredible! There's even some amazing exercise bikes with a desktop for your workspace; get your heart rate up while you get your work done! For something really unique, consider something like a Trippy Outdoor chair with your brand or a custom branded plant/pot set from Lively Root - these works of art will help people remember your brand for sure. Whatever product you choose, make sure it provides value to your customer and that it's useful so that when they need your products/services, you'll be the first company to come to mind!

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2. Create a design for your merch that is eye-catching and memorable.

If you're looking to create an post-worthy and memorable design for your merch, text-based designs are a great way to get a message across. Incorporate a slogan or two that speaks directly to your fans, as well as any unique artwork that sets itself apart from other looks. To make sure your text is really popping off the page, use bright colors that will attract people from all angles.

A pro tip for your designs: communicate how your brand can bring value to them and/or make superfans out of your customers by touching on values that matter to them. Done correctly, you'll be sure to craft a design that stands out from the rest and creates advocates immediately!

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3. Ensure your product is ready to go by inspecting your digital mockups closely

There is nothing quite like seeing a design you've created come to life on a product. To ensure that your digital mockups match the end result, it is important to inspect every aspect of them closely. Pay attention to dimensions, scale and layout when viewing your artwork on a mockup of an item like a t-shirt. Be sure the placement of your artwork looks right, and make sure the color palette is an accurate match with the printed outcome. By taking a few extra moments to go over this step in the process, you will guarantee that your finished product exceeds all expectations.

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4. Send your merch to people who are likely to be interested in your product or service with a thoughtful presentation

The best way to distribute your merch to people who are likely to be interested in your product or service is with a thoughtful presentation that showcases just how much you value them as a customer. Working together customizing the perfect box, complete with great messaging and beautiful design, will make them feel special and appreciated. Plus, by displaying why you provide them such an awesome value, you can show them how grateful you are for their loyalty or new patronage. High quality custom boxes, with valuable goods and a great message really go a long way when it comes to making an unforgettable first impression!

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5. Evaluate the results of your marketing campaign to see if using merch was effective for your company

Evaluating the results of a marketing campaign can be something of a daunting task, but it's an essential part of understanding what will be effective for your company in the long run. The key to success is tracking the results diligently and consistently; use whatever data you have on hand to track how well your merch performed compared to other aspects of the campaign. If they seem to be doing particularly well, explore ways you could reach out even further with innovative merch ideas that set you apart from competitors in the marketplace. Taking notice of which strategies work best will benefit your organization immensely if you continue to track and optimize accordingly!

If you're stuck, let us curate the best quality merchandise at the most affordable prices.

Let us curate the very best of everything you need! No more asking yourself where to find t-shirts, hoodies, hats, or even bags that will get your customer's attention. We have in-house product experts and designers that will find you the best products and help you design the perfect art for you campaign.

We have unique products that are also super practical for your customers. Practicality is the #1 reason people hold on to a promotional product, so finding something that will be useful to them and look good, that's the sweet spot. We take the time to find unique and usable products so you don't have to!

Reach out to sales@stokedonprinting.com today to get started on finding the perfect promotional products for you next marketing campaign!