Going green with your merch

Did you know that over 85% of Americans would like businesses to do more to protect the environment?  And almost 9 in 10 say they're likely to switch to brands that are environmentally friendly.  So if you're looking for a way to boost your business - and do some good for the planet - consider making some eco-friendly changes to your merch. Here are a few ideas to get you started…

Use recycled materials in your packaging

Going green for your business's packaging doesn't have to be expensive or time-consuming. Choosing to use recycled materials can have a great impact on both the environment and your wallet. Reusing items such as boxes, shopping bags, old paper, newspapers and other materials instead of buying new ones allows you to conserve resources while also giving your customers something unique. You'll be able to make a statement that speaks volumes about your commitment to environmental responsibility while also accomplishing something tangible with an added bonus of cost savings along the way. The possibilities are endless when utilizing recycled materials in your packaging—and so are the rewards!

Source eco-friendly materials for your products

If you want to take your products from "meh" to marvelous, consider sourcing eco-friendly materials. Not only can the right materials help make your products more stylish and durable, but tapping into the environmental trend is a great way to demonstrate your commitment to sustainability. To get started, research materials like organic cotton, soy fabric and cork as alternatives to traditional options, and then keep an eye on emerging technologies such as biopages made of fungi mycelium or lab-grown leather. With so many creative options available, it's never been easier to move towards a more sustainable future — while still keeping your customers happy with quality goods that don't cost the earth. The Merch Pros at Stoked On Printing can help find the right products for you, we got your back!

Use digital marketing instead of print ads and direct mail

Digital marketing is an effective way to reach potential customers without the costs and logistics associated with print ads and direct mail. Thanks to the ever-expanding range of digital advertising strategies, businesses now have the opportunity to easily tailor campaigns specifically to their target audiences, which can lead to higher conversion rates. Plus, metrics such as clickthrough rates make measuring results quick and easy – something that can’t be said for print and direct mail options. So don’t take your foot off the pedal – step up your game with digital marketing that packs a serious punch!

Offer discounts or coupons for customers who recycle their old products

Offering discounts or coupons to customers who recycle their old products is a triple win! It's great for the environment, helping to reduce waste and increase reuse of materials. It's great for the customer, making it more cost-effective to upgrade their old models instead of buying new ones. And it's great for your business, as customers could share about the awesome initiative you're taking and offer word-of-mouth marketing on your brand. Everyone appreciates saving money, so why not make your mark by helping them do just that?

Give away eco-friendly merchandise like apparel, made from recycled fabric, reusable water bottles, or tote bags

Reusable items are all the rage these days, and for good reason! Not only does giving out eco-friendly merchandise like apparel made from recycled fabric, reusable water bottles, or tote bags reduce your carbon footprint, but it also looks smart and sends a positive message about your brand. Plus, it can be a fun way to engage with people in an environmentally mindful manner. Businesses across the globe are jumping onto this trend – why not join them and become part of the green revolution?

Going green has never been easier or so rewarding! Taking the steps to make your company a more sustainable one is something to feel proud of. From recycled materials in your packaging, sourcing eco-friendly materials for your products, using digital marketing instead of print ads and direct mail, offering discounts and coupons when customers recycle their old products, and giving away eco-friendly merchandise - you're headed the right way. And it doesn't stop there: continue looking for efficient ways to reduce waste even further. Reach out to a Merch Pro today and we'll help you find the right sustainable products. Together we can be part of the solution towards a greener future.

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