Harness the Power of Merch as a "Walking Billboard"!
Are you looking for a way to get your brand noticed? Do you want to find a way to stand out from the competition? If so, then you need to harness the power of a walking billboard! That's right - by wearing branded clothing, you can turn yourself, employees and customers into a walking advertisement for your business. And it's not just about getting your logo seen - branded clothing can also help to create a positive impression of your company. So if you're looking for a way to make an impact, then read on to find out more about how branded clothing can help your business.
What is a walking billboard and how can it benefit you and your business/brand?
Walking billboards are t-shirts, hoodies, hats and bags that have a screen print or other design of your business or brand on them. These fashionable items provide the ultimate hands-free advertisement approach. Placing your businesses' logo onto a walking billboard is an innovative way to spread awareness and increase visibility. Having walking billboards - or branded merch - is indispensable because as soon as someone sees it, they know about you! Branded merch can benefit both customers and employees alike - customers appreciate being able to wear stylish apparel with your company logo on it and employees love wearing uniforms with pride!
Why are people more likely to remember something they see on a person than on a traditional billboard or advertisement?
People remember what they observe- that is why live advertising is so effective. It turns the focus on a real person who makes a statement with their presence, which allows an audience to connect with them on a deeper lever – emotionally and even physically if they interact or get closer to the brand rep. Through body language, subtle movements, and verbal stimulus, those live advertisements create experiences that cannot be achieved through traditional billboards and other campaigns. That experience cultivates something greater than just seeing words or images on a traditional billboard or ad - it allows people to leave an advertisement feeling closer to the product itself by first feeling connected to its representative. Word of mouth is the most powerful and effective type of advertising because it immediately identifies that the individual trusts that brand - if you trust that person, you're more inclined to trust that brand without even doing business with them! Your customer or employees wearing your branded merch is a super effective way to get others to remember your brand!
How can you make sure your branded merch is working for you, and not against you?
When it comes to branded merch, it's important to make sure your products aren't actually turning people off from you. Instead of being a marketing tool, they could backfire and give the wrong impression. That's why it's important to take the time to consider your audience and how they'll interpret your products. Pay attention to the colors, styles, slogans, and even materials you're using - everything should work together to deliver the right impression. Additionally, focus on creating unique designs that make your brand stand out - after all, if you want people to remember who you are then there needs to be something special about your merch that sets you apart from everyone else. If it's a great design, people will definitely be stopping you to ask you where you got your shirt. It's no surprise that nearly 60% of consumers say they have a higher opinion of brands that offer merchandise with their logo! With the right strategy in place, branded merchandise can be an effective way of building up your brand recognition without coming across as too "salesy".
Tips for creating an effective walking billboard campaign.
There are so many creative ways to create an effective walking billboard campaign these days! For example, branded merch is a great way to get your message out there at events, activations or tradeshows. Everyone loves a new shirt or hat with a catchy logo and slogan. Plus, it gives the public something they can take away as a lasting reminder of your organization. Getting creative with the location of your branded merch is also key - If you’re in a city center, set up on busy streets and crowd hotspots, otherwise check out shopping centers and local events like fun runs, markets and art festivals. Another great way is sending your merch to VIP customers as a gift or new prospects as a way to get them excited about your brand. Most importantly though - make sure to spread the word online too! Having limited access can work wonders for building hype before the launch and creating publicity for you down the line.
A look at successful branded merch from around the world.
From Tokyo to New York City, branded walking billboards have become a fixture in the marketing landscape around the world. From branded umbrellas to branded backpacks, everyday items can be transformed into eye-catching walking billboards by printing logos and product messages on branded merch. Particularly popular among businesses seeking to break into urban markets – often heavily populated by younger demographics – branded walking billboards offer marketers an easy way to advertise with non-traditional methods while still getting their message across the streetscape. With both visibility and low cost promotion all in one, it's no wonder that so many companies are investing in branded walking billboards!
In 2012, Tony Hawk and Birdhouse took a unique approach to this using their branded merch and using Twitter to build hype. They placed branded merch, promo items and skateboarding gear all over the world. They then used Twitter to send out clues on their whereabouts and fans found these items all over the world! This is a more in-depth campaign using branded merch, but it's just one of many ways to get creative to promote your brand!
With the right branding merch campaign, you can easily draw attention to your business in effective ways that don’t cost a fortune. Innovative companies around the world have demonstrated the value of branded merch, so don’t hesitate to jump on the latest trend. With products like custom made tanks, hats, jackets and more, you can show off your brand in style while engaging with current and potential customers in an eye-catching way. And if you're looking for quality printing and promotional items that won't break the bank - look no further than Stoked on Printing! Reach out to email@example.com to launch a branded merch campaign today and get ready for some serious brand exposure!