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How to use swag to increase your brand visibility

Who doesn't love free stuff? We all love getting our hands on some freebies, and swag is no exception. Swag can be a powerful marketing tool if used correctly. It can help increase brand visibility, promote your products or services, and even generate leads. But how do you use swag to achieve these goals? In this blog post, we'll share some tips on how to use swag effectively to grow your business. Stay tuned!

Give away branded items at trade shows and conferences

Attending trade shows and conferences as a exhibitor is an effective way to promote your company's brand and gain new customers. As part of the promotional strategy, it's important to giveaway branded items like pens, mugs, T-shirts, stickers and keychains. Doing so enables you to connect with the attendees instantly and make a lasting impression. These items are small but can be powerful when used correctly. Giving away branded items representing your business at such events is sure to make many heads turn in your direction thus making you memorable among other exhibitors.

Include swag in welcome kits for new employees

A great way to make new employees feel like part of the team right away is to include some swag in their welcome kits. Giving them a cup or t-shirt with the company logo gives them something tangible that they can associate with their job. Not only will this give them a sense of pride in their new role, it will also promote your company by showing off your branding. It's a win-win! With a few simple items, you can quickly create an atmosphere of belonging and enthusiasm among your newest staff members.

Use swag to reward employees for a job well done

Rewarding employees for a job well done is an important part of creating a successful workplace. Swag offers an exciting way to show appreciation and motivate staff to perform their best. A thoughtful gift can go a long way in maintaining strong levels of engagement and morale. It is important to keep swag items fun and relevant to the company culture; consider items such as t-shirts, mugs, or keychains that feature special slogans or logos. Plus, it will spread the word about the success of your business while reminding employees that they are valued and making work feel more enjoyable!

Send branded merchandise to influencers in your industry

Sending branded merchandise to influential figures in your industry can be an effective marketing move because it gives you a chance to get noticed by potential partners and customers. When you provide something of value to the influencers, they are more likely to share your brand with their followers and networks. Alternately, providing gifts or incentives in exchange for reviews or social media mentions can be a way to generate more interest in your products and services. It's important to research who you should send the items to, so that you can ensure that they align with the types of people who will be interested in what your company offers. With creative campaigns, backed by valuable gifts, influencers can be instrumental in helping spread awareness about your businesses offerings.

Give clients and customers branded gifts on special occasions

Giving branded gifts to clients and customers on special occasions is a great way of showing them your appreciation and to build upon the goodwill that’s already been established. It can also be used as an effective tool for promoting your business; for example, distributing custom branded mugs with your logo and contact information on special occasions will help get your message out. Additionally, providing branded gifts as thank you presents serves as a reminder that customers are valuable to your business and their loyalty is appreciated. Ultimately, branded gifts given on special occasions not only show how much customers mean to your organization, but gives them something tangible with which they can remember you.

Use social media to promote your brand's swag

Social media is a powerful tool that can be used by businesses to promote their brand's swag. By creating relevant and engaging content, companies can share not only what they're selling but also why people should buy it. This could include talking about their unique features, why the product is special and how it stands out from other similar ones on the market. Additionally, using visuals and contests on social media can be an effective way to draw attention to the product while creating fun opportunities for customers to interact with the brand. With a solid understanding of marketing principles and how best to use social media, businesses can leverage these tools to promote their swag and drive sales.


Using branded merchandise to promote your brand is a great way to bring attention to your business and reinforce the values, message, and mission that your organization wants to share with current, past, and potential customers. It can be used as a marketing tool at conferences, reward employees for hard work, send personalized gifts to clients and customers, or create an online buzz with influencers and social media fans. Regardless of what avenue you take, swag is definitely a powerful way to make a lasting impression on your business’s most important relationships. So invest in custom products or promotional items today – because when it comes down to it your brand feels like it matters!

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