The Ultimate Guide To Creating The Perfect Swag Bag

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Your swag bag is a representation of your brand, so it's important to make sure it's perfect! Here are 5 items that you should definitely include in your next swag bag: 1 - something that can be used again and again; 2 - a sample or large discount on your product; 3 - a nice piece of branded merch; 4 - a fun branded item; 5 - something practical. With these five things, you're sure to create the perfect swag bag that will impress your guests and leave a lasting impression!

A tote bag or reusable shopping bag - something that can be used again and again

A tote bag or reusable shopping bag is a great swag bag for any business. Not only does it promote sustainability, but it's practical and convenient, too! Being able to reuse the bag means no more single-use plastic bags! This swag bag option is also memorable - think of all the different customizations that your organization can do to make the tote bag truly distinctive. As consumers consider their environmental footprints, handing out this swag will be seen in a positive light. So why not go green while making your swag memories memorable?

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Samples of your products or a large discount code - so people can try before they buy

Everyone knows that testing a product before you commit to purchasing it is often the smartest move. That’s why we think it's crucial to offer samples of your products, or a large discount code - so your customers can give your products a try. They would also receive the swag bag of their dreams and that creates an immediate affinity to your brand. By giving a chance to try before you buy, you build trust with your customers by ensuring they always have a chance to get to know your brand better before committing. We believe this approach sets you apart from other brands and creates an unrivaled customer experience. The try-before-you-buy model has proven success and the swag bag is a great way to leverage your brand!

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A nice piece of merch with your brand on it - to encourage people to become an ambassador for your products

Everyone loves good fashion, and we believe that it's still a great way to promote your products. Imagine wearing a sleek piece of clothing or statement hat that sports your brand! How stylish, charming and eye-catching would that be? It's the perfect way to give people a subtle nudge in the direction of becoming an ambassador for your products. Not only will they look great in their new apparel, but they'll also be representing what you have to offer - talk about killing two birds with one stone! Word of mouth is still one of the most powerful marketing tools and this method is a sure-fire way to make that happen. Make sure everyone involved looks the part by giving them something fashionable with your brand on it!

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A fun item related to your brand - like a Frisbee, golf balls or whiskey glasses with your logo on it

This part of the swag bag requires you to really know your customer. Understand their age, interests, hobbies, income and other factors for you customer avatars that allow you to find the perfect promo items to match their lifestyle. For example, if your ideal customer is an active college student, consider something like a Frisbee. A custom Frisbee with your logo on it is a great promotional item to show off your brand. Not only will your logo be seen by the people playing with it, but everyone around them will get in on the action too. Plus, these Frisbees are so much fun to play with - you'll have everyone wanting one of their own! You can choose from a variety of sizes and types to tailor your Frisbee to the needs of your target customer. If your target customer is a man in the upper-middle class, consider something like a set of branded golf balls in a unique color or some whiskey glasses with your brand on it. These are fun and affordable ways that fit your audience to boost engagement and create brand recognition for any marketing campaign!

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Something practical - like a nice pen or wireless speaker - that will be used often and remembered fondly

A swag bag is never complete without the inclusion of something practical and memorable. Whether it's a beautiful pen with intricate snake-skin detailing or a wireless speaker that blares your favorite tunes, investing in a swag item that can be used often is an excellent way to ensure satisfaction. Not only will this swag gift be utilized and enjoyed during its initial reception, many of these items will bring back fond memories for years to come. So go ahead: get creative and think outside the box! And if all else fails, grab yourself a nice pen - it won't fail you!

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A recap of the perfect swag bag:

1. something that can be used again and again
2. sample of product or large discount on your product
3. nice piece of branded merch
4. fun branded item
5. something practical

Swag doesn't have to be something people throw in the garbage. If you're thoughtful about what items will best represent your brand, you can put together a swag bag that is both memorable and useful. And who doesn't love free stuff? By including any combination of the above five items in your next conference or event goodie bag, you're sure to make a lasting impression on everyone who walks away with one. Still not sure what to add to your swag bag? Reach out and we'll get you set up with a Merch Pro today!