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What is company swag?

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What is company swag?

Show off your company pride, express yourself, and give a loud shoutout to your team with company swag! Whether you work in human resources, employee engagement, marketing & outreach or any other field – one of the best ways to promote both unity and enthusiasm within a business is through branded merch. But what exactly is company swag? Read on to find out all about why it’s important for any business looking to create a successful culture and positive employee morale.

What is company swag and why do companies use it

Have you ever received a free pen with a company's logo on it? How about a t-shirt or a water bottle with a catchy slogan? That, my friend, is what we call company "swag," and it's a marketing strategy companies use to promote their brand. But why do they do it? Simple. Swag is a way to create brand awareness and loyalty among customers and employees. When people see and use items with a company's name and logo on it, they are reminded of the brand and become more likely to choose that company when making purchasing decisions. Plus, who doesn't love free stuff? Handing out swag at events or as employee incentives can boost morale and solidify relationships. So, next time you see someone rocking a company's t-shirt or sipping from a branded water bottle, remember that it's not just a freebie – it's a smart marketing move.

Benefits of company swag for employees

Who doesn't love free stuff? That's right, nobody! So imagine how ecstatic your employees will be when they receive personalized company swag. Not only does it create a sense of pride and loyalty towards the company, but it also promotes team spirit amongst co-workers. The benefits of company swag extend beyond just boosting morale. It's a cost-effective way to promote your brand and gain visibility among potential customers. Not to mention, when employees wear or use branded products, they essentially become walking billboards for your business. So, show your employees some love and give them some goodies that will make them proud to represent the company both inside and outside of the office.

Types of company swag available

Have you ever received some really cool swag from a company? It can make you feel appreciated and possibly even boost your loyalty towards that brand. From branded water bottles to custom t-shirts, there are so many types of company swag available these days. It's a win-win situation: companies get to spread their brand visibility and recipients get something tangible to remember them by. With so many options out there, companies can choose something that truly reflects their brand and the benefits they offer. So, the next time you get a cool piece of swag, think about the message it's sending and how it might influence your future interactions with that company.

How to make sure the swag is well-received by employees

When it comes to employee swag, you want to make sure you're hitting the mark. After all, the whole point is to show your team you appreciate them! But how do you do that? Well, it all starts with understanding what your employees actually want. Maybe it's a comfy sweatshirt they can wear on those chilly WFH days, or a high-quality water bottle to stay hydrated during long meetings. Whatever it is, make sure it's something practical and useful. And don't skimp on quality! Choosing high-quality items will show your employees that you value them and their hard work. So go ahead and get creative-- think outside the box! With some thought and effort, your employees will have swag they'll actually want to use (and show off!).

Tips for getting the most out of your company's swag budget  

Who doesn't love free stuff? And when that free stuff is branded merchandise from your own company, it's even better. But how do you make the most of your company's swag budget? It's all about strategy. First, think about who your audience is and what they'll find useful. A water bottle or notebook might be a hit with your team, but not so much with your clients. Consider what will make an impact and align with your brand. Another tip is to focus on quality over quantity. Rather than giving out loads of cheap items, invest in a few high-quality pieces that will last longer and leave a bigger impression. And finally, don't forget to get creative and have fun with it! Your swag should be a reflection of your company's personality and values. Happy swag shopping!

Creative ideas for using company swag to boost employee morale

Who doesn't love free stuff? Especially when it's company swag! Offering your employees a little something extra can not only boost morale, but also promote a sense of company pride. Here are some creative ideas to take your swag game to the next level. First off, consider hosting a "swag fashion show" where employees can model their new gear and show off their personal style. You could also create a game or contest for collecting different items of swag to encourage camaraderie and friendly competition. Another idea is to partner with local businesses to offer exclusive discounts or perks for employees who proudly wear their company swag around town. The possibilities are endless, and the benefits to your team's spirit are invaluable.


All in all, company swag is an effective way to show employees that their work is valued and appreciated. It communicates to employees that the company is proud and excited to have them as part of the team. Not only can it boost employee morale, but it can also be an effective marketing tool for your business. With so many types of swag available, you can find something that fits your company’s style and budget. Just make sure that whatever you choose is well-made and well-received by your team. You can also get creative with ideas on how to use swag as a reward system or fun activity to boost employee engagement and morale. If you’re able to strike the right balance between practicality and fun, you’ll be sure to make your team feel appreciated while also showing off your company’s brand.

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