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What We're Stoked On - Pantone Color of the Year Very Peri

Thanks for taking the time to read the next addition of What We’re Stoked On!

We’re really excited to share this with you guys because colors are a big part of what we do. Pantone, if you’re not familiar, is the “Universal Language Of Color That Enables Color-Critical Decisions Through Every Stage Of The Workflow For Brands And Manufacturers”. They basically know color better than anyone on the planet! They revolutionized color and consistency across industries that utilize color in their everyday. Pantone allows a digital and physical cohesion that was ground-breaking and has still yet to be matched.

Unisex CVC Tee

Every year, Pantone leverages their expertise in color to select a color of the year. Through extensive research and deep forecasting into trends, they select colors that best represents the year. For 2022, Pantone not only selected a color of the year, but they created an all new Pantone color for the year.  

Lane Seven Washed Hoodie

Here's a direct quote from Pantone about the vision for Very Peri: “We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.”1

Women's Racerback Tank

To honor the color of the year, we’ve collected a few pieces similar to Very Peri that would be a great addition into your next drop. Spring is here and summer is right around the corner and Very Peri is a perfect color for the season. Celebrate 2022 with the color of the year – Very Peri 17-3938.

Youth CVC Tee

Toe Bag


Lane Seven Tee

Garment-Dyed Hat

Tie-Dye Tee


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